About Us

This blog is the work of a number of people. The authors are listed below but many others (Jamie, Cath, Darcy in particular) keep the whole thing on the rails. The authors are:

• James Taylor
  James is an independent thought leader and author of the only book on EDM - Smart (Enough) Systems.You can find out more about him at www.aboutjt.com and about the book at www.smartenoughsystems.com. James lives out on the left coast.
• Ian Turvill
  Ian writes posts regularly, often on Insurance and Retail topics with a smattering of posts on Marketing. Once in a while he just posts something nice about James. Ian is a voice artist of some talent (check him out on The Decisions Podcasts and lives in Chicago.
• Barb von Halle
  A well known author on business rules, Barb posts once in a while on that topic. Barb's posts often provoke a lot of comments and are written as questions more than information. You can buy Barb's book's here (The Business Rules Revolution) and here (Business Rules Applied). She lives in New Joisey.
• Gib Bassett
  Gib has just begun to write posts and will likely concentrate on general rules and analytics topics. Gib is a self-confessed Stabucks addict and lives in Chicago.

Once upon a time Rahul Asthana also posted but he has lapsed and it has been a long time since we have seen him. We live in hope that he may return one day.