InterACT is a global conference, and one of the most exciting aspects is hearing case studies from companies around the world. While the local conditions in these markets differ wildly, there is a lot of common ground as companies seek to improve customer service and profitability.
At InterACT in Lisbon, Rajiv Sabharwal from India’s ICICI Bank talked about their use of analytics to become the country’s market leader in retail credit. ICICI will be back with us in San Francisco, so we’ve put together a preview of that talk, based on Rajiv’s presentation in Lisbon.
As Rajiv Sabharwal pointed out, ICICI has grown to be India’s largest private sector bank, and the market leader in retail banking, through innovative programs that use analytics. The bank’s goal is to make every customer more profitable, and they use analytics at every stage within the life cycle of a product.
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Download: DecisionsPodcast.No.15.mp3 (8.9MB, mp3)
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