CRM Today: Data Spiders Hit Their Stride In Segmenting Customer Data for Marketers

Shameless Commerce

My colleague Rahul Asthana has an article in CRM Today: Data Spiders Hit Their Stride In Segmenting Customer Data for Marketers. This discusses an interesting analytic technique for generating the variables needed to make predictions. Highly recommended for those wondering about the use of predictive analytics in CRM.

Posted by James Taylor on September 13, 2005 at 11:09 AM in CRM / Customer Service, Data Mining, Predictive Analytics | Permalink

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