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Business rules becoming mainstream?

SD Times had an article on how Business rules will play growing role in how companies develop applications and automate processes. Some nice analyst quotes as well as some from yours truly.

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I think the key to acceptance is the ability of technical people to explain the benefits of business rules to non-techies. Marketing folks would probably enjoy applying business rules to various problems, if they fully understood the benefits without hearing techno-speak.

Good post.

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