EDM - Enterprise DECISION Management

In case any of you saw this Aite group report, EDM does not stand for Enterprise Data Management but Enterprise Decision Management. I don't know what they think they are doing, trying to hijack the acronym like this!

Managing Risk beyond Market Data: Practical EDM Strategies for Improving Legal Entity Information
Aite Group predicts that in 2007 improving customer data will be a top ten priority for most sell-side firms. Enterprise Data Management (EDM) vendors will move into this space to take market share from CRM installations over the next three years. On average, only 68% of customer data is accurate across most firms prior to an improvement exercise, but that number can increase to a near 90% accuracy following data cleansing projects.