Live from Teradata (almost) - Improving Customer Experience with EDM
I presented at Teradata Partners today on the topic of using enterprise decision management to improve the customer experience. Essentially I proposed that using technology like business rules and analytics to improve the moments of decision when interacting with a customer can improve their experience. Targeting, rewarding loyalty, empowering staff and leveraging information are all part of this. Here's a PDF of the presentation if you want more.
Here's the slideshow on slideshare