Speaking on personalization at Content Week 2007

I am presenting on Extreme Personalization for Markets of 1 at Content Week 2007. The session will cover developing micro-segmentation and other advanced analytics, technologies for personalization such as business rules, collaborative filtering and how to deliver the right content, at the right time, through the right channel to deliver personalized experiences.

The show has a blog also.

Technorati Tags: business rules, customer experience, Customer management, personalization, precision marketing, predictive analytics