Lean application development and maintenance - some thoughts

I recently came across this McKinsey paper - Applying lean to application development and maintenance (subscription required). The abstract has a few key bullets: Lean techniques, originally developed to reduce waste in manufacturing, are boosting performance in more and more...

An EDM blogroll

Well I finally got myself organized and cleaned up my blogroll so I can share it. You can find it, organized by category, on the blogroll page. I also added a link to the page in the right sidebar. Please...

Not just cross-channel, customer-centric

I saw this interesting Q&A today over on Intelligent Enterprise - Crossing Channels: Q&A With Best Buy's Matt Smith. The Q&A covered how Best Buy is moving into cross-channel analysis and how it hopes to use this as the basis...

Book Review: Refactoring Databases

Scott Ambler and Pramod Sadalage wrote Refactoring Databases, they say, "to share their experiences and techniques at evolving database schemas via refactoring". The book, particularly in the thorough list of refactorings detailed in later chapters, reveals them to be experienced...

Wells Fargo's Home Page Uses EDM

(Posted by Guest Blogger, and Amateur Webmaster, Ian Turvill.) James recently posted on the value of applying predictive analytics and the broader Enterprise Decision Management concept to the design of corporate home pages. As prescient as ever, James entry was...

A reader's data mining question answered

One of my readers sent me a data mining question last week. He said that he had not been able to find any discussion about the statistical significance of a rule that comes out of a decision tree classifier. As...

Any European readers out there?

I am speaking at the European Business Rules Conference in Dusseldorf, Germany in a few weeks. The conference runs June 18-20 and I am speaking on "Building Smarter Systems with Decision Services" at 4:30pm on June 19th. Love to meet...

Using enterprise decision management to make your pet healthier - really!

While this is somewhat a piece of shameless commerce, I could not resist pointing readers to this press release: VCA Antech to Become Exclusive U.S. Distributor of Fair Isaac FastPanel(TM) Diagnostics for Companion Animals. Yes, Fair Isaac and EDM can...

EDM, connected decisions and life-cycle marketing

Lisa Bradner of Forrester (who is part of Forrester's marketing blog team) wrote Realizing The Life-Cycle Marketing Vision back in March but Ian pointed it out to me last week. The summary of the document says: "In simple terms, life-cycle...

A home page is a decision

I saw this post by Seth Godin - Blow up your home page - and it made me want to point out that when a customer or prospect visits the "home page" of your site, it feels to them like...