Enterprise Decision Management - a Weblog

Lean application development and maintenance - some thoughts

I recently came across this McKinsey paper - Applying lean to application development and maintenance (subscription required). The abstract has a few key bullets: Lean techniques, originally developed to reduce waste in manufacturing, are boosting performance in more and more...

An EDM blogroll

Well I finally got myself organized and cleaned up my blogroll so I can share it. You can find it, organized by category, on the blogroll page. I also added a link to the page in the right sidebar. Please...

Not just cross-channel, customer-centric

I saw this interesting Q&A today over on Intelligent Enterprise - Crossing Channels: Q&A With Best Buy's Matt Smith. The Q&A covered how Best Buy is moving into cross-channel analysis and how it hopes to use this as the basis...

Book Review: Refactoring Databases

Scott Ambler and Pramod Sadalage wrote Refactoring Databases, they say, "to share their experiences and techniques at evolving database schemas via refactoring". The book, particularly in the thorough list of refactorings detailed in later chapters, reveals them to be experienced...

Wells Fargo's Home Page Uses EDM

(Posted by Guest Blogger, and Amateur Webmaster, Ian Turvill.) James recently posted on the value of applying predictive analytics and the broader Enterprise Decision Management concept to the design of corporate home pages. As prescient as ever, James entry was...

A reader's data mining question answered

One of my readers sent me a data mining question last week. He said that he had not been able to find any discussion about the statistical significance of a rule that comes out of a decision tree classifier. As...

Any European readers out there?

I am speaking at the European Business Rules Conference in Dusseldorf, Germany in a few weeks. The conference runs June 18-20 and I am speaking on "Building Smarter Systems with Decision Services" at 4:30pm on June 19th. Love to meet...

Using enterprise decision management to make your pet healthier - really!

While this is somewhat a piece of shameless commerce, I could not resist pointing readers to this press release: VCA Antech to Become Exclusive U.S. Distributor of Fair Isaac FastPanel(TM) Diagnostics for Companion Animals. Yes, Fair Isaac and EDM can...

EDM, connected decisions and life-cycle marketing

Lisa Bradner of Forrester (who is part of Forrester's marketing blog team) wrote Realizing The Life-Cycle Marketing Vision back in March but Ian pointed it out to me last week. The summary of the document says: "In simple terms, life-cycle...

A home page is a decision

I saw this post by Seth Godin - Blow up your home page - and it made me want to point out that when a customer or prospect visits the "home page" of your site, it feels to them like...

Live from InterACT: Wrap-up

Well InterACT San Francisco 2007 is over and I have blogged a bunch of sessions while Ian has put in a fairly feeble performance and blogged approximately 1. There were three external speakers, all great: Live from InterACT: Wikinomics Live...

Live from InterACT: Rules-Based Product and Pricing Engine (Everbank)

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Rules-Based Product and Pricing Engine (Everbank)" presented by EverBank and their implementation partner ValueMomentum. The project was consolidation of...

Live from InterACT: How to Calculate Your Decision Yield

(Posted by Guest Blogger, Ian Turvill. Given that I have so far posted nothing, and James has been posting like a madman, he pointed out to me last night that I was lagging dramatically behind. So here's a small step...

Live from InterACT: What's Next? The "Best Next Action"

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "What's Next? The "Best Next Action"" with Jeff Zabin, one of our precision marketing "gurus" and author of Precision...

Live from InterACT: Cutting-Edge Analytics to Predict Risky Driving (DriveCam)

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Cutting-Edge Analytics to Predict Risky Driving (DriveCam)". DriveCam is privately held and focused on how to help solve some...

Live from InterACT: The Intelligent Enterprise (Air Products)

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "The Intelligent Enterprise (Air Products)" and Charlie Lewis gave an interesting discussion of the state of intelligent enterprise. Charlie...

Live from InterACT: Michael Lewis

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is Michael Lewis, author of Liar's Poker: Rising Through the Wreckage on Wall Street, The Blind Side: Evolution of a...

Live from InterACT: Customer Centricity in Action: Best Buy

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Customer Centricity in Action: Best Buy" being presented by Fair Isaac and Best Buy jointly. Customer centricity has some...

Live from InterACT: Dial It Up! Workshop: Organic Growth

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Dial It Up! Workshop: Organic Growth" in the Retail track. Jeff and Mark presented on how the Dial It...

Live from InterACT: Chip Heath

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is Chip Heath talking about his book "Made to Stick: Why Some Ideas Survive and Others Die". Chip's basic premise...

Live from InterACT: The Future of Business Rules (IDC)

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "The Future of Business Rules (IDC)" and Steve Hendrick of IDC is giving most of it with yours truly...

Live from InterACT: Continuous Pricing. A Case Study in Captive Optimization

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Continuous Pricing. A Case Study in Captive Optimization" from Dell Financial Services. DFS is (or soon will be) a...

Live from InterACT: Agility Pays Off: A Case Study(Avnet)

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Agility Pays Off: A Case Study (Avnet)" and Jim Joy of Avnet ran through how and why they developed...

Live from InterACT: Wikinomics

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. Don Tapscott is my next session talking about wikinomics (based on this book). Don had horrible trouble getting here but made it....

Live from InterACT: Putting Enterprise Decision Management to Work in Insurance

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Putting Enterprise Decision Management to Work in Insurance" and I am presenting with my colleague Scott Horwitz. I can't...

Live from InterACT: Making EDM Real

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Making EDM Real" and was a presentation on Fair Isaac's work on EDM in terms of product roadmaps etc....

Live from InterACT: Keynote

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This post is about Mark Greene's keynote. Mark started with a few examples of innovation at Fair Isaac: 100,000,000,000 FICO Scores! FastPanel...

Live from InterACT: An Introduction to Enterprise Decision Management

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "An Introduction to Enterprise Decision Management" and is one I am giving with Neil Raden. Neil and I have...

Blogging from InterACT this week - Shameless Commerce Warning

I am going to be attending InterACT San Francisco 2007 all week. InterACT is Fair Isaac's company show and is in San Francisco again this year. You can look for live (or nearly live) blogs from the sessions by me...

From data to decision: Transforming Marketing Data to Enable Decision Management

My colleague Kevin Haas gave this presentation at the Unica Marketing Innovation Summit recently. The session was called "Data to Decision: Transforming Marketing Data to Enable Decision Management" and described as follows: Leading organizations are focusing on managing the decisions...

The Rules of Automated Underwriting

Adding to what I posted yesterday, the BPM Institute has just posted a presentation given by Mike Koscielny on rules in underwriting. Enjoy. Technorati Tags: business rules, insurance, underwriting

Using EDM to achieve Straight Through Processing in Insurance

A colleague passed me this link - Straight Shooter on National Underwriter. Robert Regis Hyle does a nice job discussing the idea of having policies pass through the underwriting process untouched by human hands - Straight Through Processing. He talks...

Book Review - Chocolates on the Pillow Aren't Enough

I have just finished Jonathan Tisch's book Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience.The author is Loews Hotels chairman and CEO and is clearly very knowledgeable about the customer experience and how to improve it. The book...

More on BPM - what about Decision Services?

Tulu Tanrikorur of New York Life wrote Business Process Management 101: The Basics of BPM and How to Choose the Right Suite over on Intelligent Enterprise. It's a nice summary of various approaches to considering BPM and related software. However,...

Gartner: 10 questions to ask before buying business rules

Fair Isaac has partnered with KnowledgeStorm to bring an interesting Gartner Group report to you. Check out Business Rule Engines: 10 Questions to Ask Before Buying by Gartner. This piece, by Jim Sinur, has a nice list of 10 interesting...

Using EDM in the loyalty economy

John Gaffney over on 1:1 wrote this nice piece on CPG Loyalty rules a little while ago and it reminded me of previous posts on using EDM to create the corner store feel of days gone by. I also think...

Congratulations to EDM-Driven MyCokeRewards

(Posted by Guest Blogger, and Six Cans A Day Man, Ian Turvill.) Congratulations to Coca-Cola's myCokeRewards.com which was given the PROMO's 2007 Interactive Marketing Award for "Best Loyalty Marketing". MyCokeRewards.com has been described on this blog before, though at the...

Decision Humor

Ian sent me this today courtesy of Mktg Ladder How are you making decisions?

Decision Automation from TDWI

TDWI had a webinar today, that I missed but watched later, on Decision Automation - Embedding Analytics into Business Processes with Wayne Eckerson (TDWI) and Dan Graham (Teradata). This was a nice presentation that built on Wayne's predictive analytics report...

Nice review of some business rules products

Interesting review from Simon Bisson over on RegDeveloper - Writing the Rules: The rules engine that's best for your business. Simon had previously written An introduction to rules engines (that I blogged about here). I don't have much to add...