"Taking off" with enterprise decsion management

Ajay Kelkar had a comment on - Live from Teradata (almost) - Improving Customer Experience with EDM. Ajay made the point that a business entering "take off" stage is particularly interesting as there is a belief that you should get...

Automating decisions for better customer service

Mike Schaffner had a nice post that I saw this morning - Some Technology Suggestions for Airline Customer Service. He pointed out that a couple of simple things would represent much better customer service when one is flying. His examples...

EDM inside - some Friday afternoon humor

A colleague (thanks Stuart) sent me this - who knew EDM could power motorcycles...

Growing your business with decision management

A marketing focus today. More particularly a focus on marketing to existing customers prompted by three distinct posts. Firstly there was Growing Business the Old-Fashioned Way over on Customers Rock discussing how concentrating on existing customers can be very profitable....

Analysis and creativity in decision-making

Scott Thurm recently wrote a piece in the WSJ Marketplace section - Now, It's Business By Data, but Numbers Still Can't Tell Future. He talked about the growing trend of trying to run companies more analytically, more "by the numbers",...

Using decision management to transform claims

Karen Pauli of Tower Group recently wrote Technology Direction in US P&C Insurance Claims Operations: Transforming a People Business (subscription required). This is a great paper and highly recommended for those of you thinking about how to improve your claims...

Useful posts on data mining

Craig Borysowich has some useful posts on his blog this week. He does nice little series on various topics and he recently completed a data mining series. Here are the links with some comments: Obtaining Management Support for Data Mining...

Getting support for data mining (and decision management)

Craig had a good post today - Obtaining Management Support for Data Mining and BI. I liked the post because he focused first on the business objective - the decision you are trying to improve - and only then on...

The last decomposition of the application

One of the reasons for a focus on decisions and decision services is to complete the decomposition of the old, monolithic application (thanks Mark). Think about it. If you embed decisions - business logic - in your applications, you hide...

Using EDM to improve marketing operations

I have been thinking about Marketing Operations (nicely described by Gary Katz here) and I saw a post on Why is marketing operations so important? on Unica's blog. It contained the great phrase: "What are the reasons for the growing...