Enterprise Decision Management - a Weblog

Will Data Drive Decision Improvement?

-- Posted by Carole-Ann In the past few weeks I have been briefing our internal teams, external customers and industry analysts on our Decision Improvement capabilities. One of the topics that was the most foreign to the BRMS addicts was...

Live from InterACT - Mark Greene's Keynote

(Posted by guest blogger, James Taylor) As Mark is the CEO of Fair Isaac I thought I would blog this one over on this blog rather than on the Smart (enough) Systems blog where the rest are going to be....

Call for Presentations - the new EDM Summit

How are you integrating business rules and analytics? How are you adding intelligence to your business processes? How are you putting analytics to work in your operational systems? How, in other words, are you using Enterprise Decision Management (EDM) to...

The 2008 Rexer Analytics Data Mining Survey

(Posted by guest blogger, James Taylor) Karl Rexer sent me this year's Data Mining Survey and asked me to ask my readers to please participate in it this year. Last year he got some great results which I discussed on...

Using EDM to deliver event-based marketing

(Posted by guest blogger, James Taylor) Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing last week. The abstract of this paper says:Successful event-triggered marketing is a process of identification, categorization, monitoring, optimizing and executing. Marketers that do...

The future of BI had better include EDM

(Posted by guest blogger, James Taylor) A number of posts on what the future of BI is likely to bring caught my eye this morning and I thought I should add my thoughts on how I see BI evolving into...

Progressive Financial Services Firms Demonstrate the Value of Predictive Analytics; Decision Services Offer a Path for Others to Follow

Yesterday an article I wrote about Decision Services appeared in the online edition of DM Review’s December 2007 issue ("Decision Services: Pragmatic Real-Time Analytics"). In it, I describe how Decision Services, by providing a framework for managing both business rules and analytics, can pave the way toward adopting predictive analytics.

It’s OK to “ignore the man behind the (predictive analytics) curtain” with EDM

The title of this post includes a quote from the film, “The Wizard of Oz,” when Dorothy’s dog Toto draws back a curtain revealing the “real” wizard (a man) pulling levers and pushing buttons to illuminate a frightening hologram of a smoky and not too nice false wizard. The jig is up, and the wizard is exposed for what he is, just a man. If only the same could be said of the experts driving data mining and predictive analytic software in today’s leading companies.

Mistakes in the last mile in Decision Management

(Posted by guest blogger, James Taylor) My good friends over at Juice Analytics had an interesting post on the "last mile" of Business Intelligence that made me think about Enterprise Decision Management in that context. Using the reporting interfaceOne of...

Customer 2.0, Operational BI and $20M

A series of articles and posts caught my eye tonight. First I read Mike Murphy's article on Meeting the Needs of Customer 2.0: Intelligence All Around (DM Review). Mike discussed the issues and difficulties of serving a new customer, one...