Enterprise Decision Management - a Weblog

Live from InterAct - preshow tutorials

-- Posted by Carole-Ann We flew into NY on Monday. After what seemed a long day of internal meetings and presentation rehearsals, we started the show in the afternoon with our tutorial. I was part of the "Operationalizing Analytics" track....

Will Data Drive Decision Improvement?

-- Posted by Carole-Ann In the past few weeks I have been briefing our internal teams, external customers and industry analysts on our Decision Improvement capabilities. One of the topics that was the most foreign to the BRMS addicts was...

The evolution of BRMS (part 2)

-- Posted by Carole-Ann Thank you for attending the Evolution of BRMS session at Business Rules Forum. It was great meeting some of you there in person. For those of you that could not make it, I wanted to give...

Business Rules Forum

-- Posted by Carole-Ann After Dallas, travel brought me to Florida where I attended Business Rules Forum. On Tuesday, John Rymer invited me to sit in a vendor panel (the only woman). We discussed topics such as market consolidation and...

Upcoming webinar

-- Posted by Carole-Ann Interested in a live performance? In preparation for Business Rules Forum, it will be my pleasure to offer a free webinar on the evolution of the business rules management systems on October 8th. Details on the...

The end of BRMS

-- Posted by Carole-Ann I remember the days when BRE (business rules engine) was a hot topic. The analysts tracked the BRE market, customers looked for engine features, vendors were competing against spaghetti code. Back then we were a handful...

Live from InterACT - Bernhard Nann's Keynote

(Posted by guest blogger, James Taylor) Back to this blog for a session on Fair Isaac's product road map presented by Bernhard Nann, Fair Isaac's CTO. Fair Isaac is in the middle of a major evolution in their decision management...

Live from InterACT - Mark Greene's Keynote

(Posted by guest blogger, James Taylor) As Mark is the CEO of Fair Isaac I thought I would blog this one over on this blog rather than on the Smart (enough) Systems blog where the rest are going to be....

Using EDM to build effective sales scripts

Posed by guest blogger, James Taylor) CRM Daily had an interesting piece on the power of scripting sales. The article's main focus was on how to disqualify bad prospects quickly but it made me think about the power of Enterprise...

Rewards? Experience? Loyalty? EDM!

Posed by guest blogger, James Taylor) I saw a couple of interesting posts when I returned from IBM's IMPACT show this week (blog posts here) -Jim Berkowitz on Want Customer Loyalty? Improve Customer Experience First and Ginger Conlon on Making...