Enterprise Decision Management - a Weblog

Live from InterACT - Bernhard Nann's Keynote

(Posted by guest blogger, James Taylor) Back to this blog for a session on Fair Isaac's product road map presented by Bernhard Nann, Fair Isaac's CTO. Fair Isaac is in the middle of a major evolution in their decision management...

Live from InterACT - Mark Greene's Keynote

(Posted by guest blogger, James Taylor) As Mark is the CEO of Fair Isaac I thought I would blog this one over on this blog rather than on the Smart (enough) Systems blog where the rest are going to be....

Using EDM to build effective sales scripts

Posed by guest blogger, James Taylor) CRM Daily had an interesting piece on the power of scripting sales. The article's main focus was on how to disqualify bad prospects quickly but it made me think about the power of Enterprise...

Rewards? Experience? Loyalty? EDM!

Posed by guest blogger, James Taylor) I saw a couple of interesting posts when I returned from IBM's IMPACT show this week (blog posts here) -Jim Berkowitz on Want Customer Loyalty? Improve Customer Experience First and Ginger Conlon on Making...

Right here, right now with EDM

(Posed by guest blogger, James Taylor) Richard Higginbotham wrote a nice little post over on mycustomer.com called "Right here, right now: Event-triggered marketing". The use of enterprise decision management or EDM to deliver on this kind of customer-centric, event-based marketing...

Enterprise Decision Management and the future of application development

(Posed by guest blogger, James Taylor) I read an interesting paper by Joseph Feiman of Gartner today - Prepare for a Paradigm Shift to Automated Application Development. This is described as "maverick" research but I thought it was pretty compelling....

Many business trends lead to EDM

(Posed by guest blogger, James Taylor) Mike Schaffner had an interesting post this week on 8 Business Technology Trends. I was struck by the power of Enterprise Decision Management to deliver on the promise of no less than half of...

Call for Presentations - the new EDM Summit

How are you integrating business rules and analytics? How are you adding intelligence to your business processes? How are you putting analytics to work in your operational systems? How, in other words, are you using Enterprise Decision Management (EDM) to...

Here's how Enteprise Decision Management puts location awareness to work

(Posted by guest blogger, James Taylor) I saw this post by Charlie Bess of EDS today - Location awareness -- the tip of the iceberg. Charlie makes the great point that knowing where something or someone is (location awareness) is...

Business rules are core to the BPM/SOA value proposition

(Posted by guest blogger, James Taylor) Butler Group released a really well written report on BPM last year - Business Process Management: Building End-to-end Process Solutions for the Agile Business (December 2007) and I took a look at it after...

Using EDM to make your ATMs into a sales channel

(Posted by guest blogger, James Taylor) My friends over at the Analytical Engine had an interesting post this week - ATM Machines As A Sales Channel. Their focus was on pre-approved offers and the possibility of loading them onto the...

Some thoughts on BI and analytics in retail banking

(Posted by guest blogger, James Taylor) Late last year the folks at Datamonitor published Business Intelligence in Retail Banking (Review Report). I finally got to read it today and it is, overall, a very interesting paper and I recommend it...

Making it actionable with EDM

(Posted by guest blogger, James Taylor) The Performance Guys had a post today titled "But is it "Actionable?" in which they discuss the general trend towards what is called "pervasive Business Intelligence" - that is, BI everywhere and for everyone....

Customer Interaction Management needs EDM

(Posted by guest blogger, James Taylor) It seems to be customer interaction week (month) on my blogs. Today I finished reading an article that prompted this post - Service-Oriented Customer Interaction Management by Ashutosh Roy of eGain. There was a...

Using EDM to deliver event-based marketing

(Posted by guest blogger, James Taylor) Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing last week. The abstract of this paper says: Successful event-triggered marketing is a process of identification, categorization, monitoring, optimizing and executing. Marketers that...

Getting Started with Adaptive Control

(Posted by guest blogger, James Taylor) As I talk to more companies adopting EDM (and more companies delivering it), it is increasingly clear that the role of adaptive control cannot be understated. Simply put, adaptive control is the systematic testing...

Banks need more than workflow

(Posted by guest blogger, James Taylor) I was pointed to a new site this week - Gonzo Banker - and in particular to this article on Workflow: The Killer App. While I enjoyed the article, I do think that the...

EDM and interesting business technology trends

(Posted by guest blogger, James Taylor) I saw this interesting report on the McKinsey Quarterly "Eight business technology trends to watch" and, as many McKinsey Quarterly reports do, it made me want to write something by way of follow-up. It...

The future of BI had better include EDM

(Posted by guest blogger, James Taylor) A number of posts on what the future of BI is likely to bring caught my eye this morning and I thought I should add my thoughts on how I see BI evolving into...

Progressive Financial Services Firms Demonstrate the Value of Predictive Analytics; Decision Services Offer a Path for Others to Follow

Yesterday an article I wrote about Decision Services appeared in the online edition of DM Review’s December 2007 issue ("Decision Services: Pragmatic Real-Time Analytics"). In it, I describe how Decision Services, by providing a framework for managing both business rules and analytics, can pave the way toward adopting predictive analytics.

It’s OK to “ignore the man behind the (predictive analytics) curtain” with EDM

The title of this post includes a quote from the film, “The Wizard of Oz,” when Dorothy’s dog Toto draws back a curtain revealing the “real” wizard (a man) pulling levers and pushing buttons to illuminate a frightening hologram of a smoky and not too nice false wizard. The jig is up, and the wizard is exposed for what he is, just a man. If only the same could be said of the experts driving data mining and predictive analytic software in today’s leading companies.

Mistakes in the last mile in Decision Management

(Posted by guest blogger, James Taylor) My good friends over at Juice Analytics had an interesting post on the "last mile" of Business Intelligence that made me think about Enterprise Decision Management in that context. Using the reporting interface One...

What's old is new - personalization is back

(Posted by guest blogger, James Taylor) One of the most common reasons for discussing enterprise decision management, and one of the most common ways in which people want to make their systems smarter, is in personalizing them. Making a system...

The need for automated decisioning in healthcare

(Posted by guest blogger, James Taylor) Regular readers of the blog will know that I am fairly cynical about the power of electronic health records to be more than a building block for better healthcare. I do not believe that...

The Future of EDM - some notes from Business Rules Forum

(Posted by guest blogger, James Taylor) At the Business Rules Forum last week the organizers assembled an illustrious panel - me, Mark Proctor (Drools, open source business rules), John Elder (well known data mining and analytic expert), Don Ames (CTO...

How can your decision services get new experiences?

(Posted by guest blogger, James Taylor) I recently started reading an interesting new blog - the Decision Strategist - and saw a post titled New Experiences Improve Decision Making. It was an interesting (if short) post that made the critical...

But do you really need AI?

I saw this article in Dr Dobbs recently (thanks Mark) - AI: It's OK Again! by Michael Swaine. Michael begins with a discussion of the "seemingly genetic propensity to overpromise" prevalent in AI circles and then gives a nice update...

Live from ITARC - Making your systems smart (enough)

I presented today on Making your systems smart (enough). The slides are below and reference a number of elements from Smart (Enough) Systems. Technorati Tags: agility, architecture, BPMS, BRMS, business agility, business rules, decision management, decision service, decision-centric, EDM, enterprise...

Customer 2.0, Operational BI and $20M

A series of articles and posts caught my eye tonight. First I read Mike Murphy's article on Meeting the Needs of Customer 2.0: Intelligence All Around (DM Review). Mike discussed the issues and difficulties of serving a new customer, one...

Using EDM to make call centers work better

I saw this interesting report in the McKinsey Quarterly - Anticipating customer queries in call centers. The article is free if your register and the summary says: A telecommunications company trying to optimize the economics of its call centers hesitated...

8 ways to improve captive finance with EDM

Dave Wright had a question for me about the role of EDM in captive finance organizations - that is a finance organization owned by and associated with a particular manufacturer. Dave works for such a company for a large agriculture/construction/landscape...

Decisions, information, decoupling and automation

Andrew McAfee posted The Great Decoupling last week and Ross Mayfield followed up with Decoupling Decision Rights and Decentralization. These posts discussed the decoupling of information from decision-making. They assert that the decreasing cost of getting information around an organization...

Book Review: The Power to Predict

I recently read The Power to Predict: How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition by Vivek Ranadive (CEO of Tibco). As I read it I made copious notes in it, as is my wont,...

Super Crunching with EDM

Thanks to Rolando I linked to this article Era of the Super Cruncher in which Ian Ayres discusses his new book - Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart . I have not read the book...

Process transformation and decision management

Roeland Loggen had a nice post over on his blog today - BPM Suite as a component in a logical architecture. I liked his architecture except that I think the Decision Platform he identifies also needs to be able to...

EDM Outta Sight: Invisible Employees and Transparent Decision Services

As a guest Blogger on the EDMBlog, I am obviously a proponent of Enterprise Decision Management and the impact it can have on a company’s operational decisions; you could say I think EDM is “outta sight.” By that, I mean really effective, specifically how EDM can optimize the many, often hidden, decisions underlying an organization’s day to day operations.

Nice article on operational analytics and EDM

Gib, who writes for the blog once in a while, wrote a nice piece on Making the Most of Operational Analytics with Enterprise Decision Management for DM Review. Enjoy. Technorati Tags: analytic application, analytics, BI, BI 2.0, business intelligence, DM...

Data Miner Survey - results

Some time ago I suggested that readers might like to complete a survey for Karel Rexer of Rexer Analytics and a number of you did. The results of the survey are now available here (you need to email Karl and...

TDWI says the most exciting part of Operational BI is Enterprise Decision Management (kinda)

Wayne Eckerson published a nice report for TDWI recently called "Best Practices in Operational BI: Converging Analytical and Operational Processes", which you can download from the TDWI site here (free registration required). It's a very interesting report and the summary...

If you think you need a Chief Analytics Officer, what you really need is a Chief Decision Officer

I saw this article in DM Review today - Building the Analytic Organization - in which Peter Graham lays out a case for a Chief Analytics Officer and how that role would be part of improving the use of analytics...