Enterprise Decision Management - a Weblog

BEA on Event Driven Architecture Sounds a lot like EDM

Yesterday BEA Systems released a white paper summarizing their findings of a customer study regarding Business Process Management (BPM). The paper is titled “The State of the BPM Market – Business and IT: Solving Process Problems Together.” BEA also culled through numerous analyst and other industry expert insights to narrow in on the key trends driving adoption of BPM related technologies. There were two especially notable items in the report that show an Enterprise Decision Management (EDM) approach to operational decision automation, connection and improvement is becoming an increasingly mainstream concept – even if the term EDM isn’t the label.

EDM Helps Minimize Trade Offs Between Application Maintenance and Strategic Initiatives – So Says Forrester Research

While Enterprise Decision Management (EDM) is not called out specifically in Forrester Research’s January 28 report, “The State Of Enterprise Software Adoption: 2007 To 2008,” it describes issues top of mind among technology executives addressable with EDM technologies, such as Business Rules Management Systems (BRMSs). The report is based on results of a survey of 1,017 IT decision-makers in North American- and European-based enterprises.

Here's how Enteprise Decision Management puts location awareness to work

(Posted by guest blogger, James Taylor) I saw this post by Charlie Bess of EDS today - Location awareness -- the tip of the iceberg. Charlie makes the great point that knowing where something or someone is (location awareness) is...

Using EDM to build loyalty to your organization

(Posted by guest blogger, James Taylor) 1:1 Magazine had an interesting post this week titled "Loyal to what" that discussed a challenge for companies trying to build customer loyalty. As the article says, But what happens when those employees succeed...

While Forrester Envisions Consolidation for the 3 "Bs", it's Happening for Apps and BI Vendors

Cognos and Microstrategy are the two remaining independent Business Intelligence (BI) software giants following today’s news that SAP was purchasing Business Objects. Speculation was building online last week that a deal was in the works and in fact for much of this year since Oracle purchased Hyperion, such rumors have been the case.

Insightful Hindsight on Forrester's 3 “Bs” Points to Need for EDM

While reading recent news in the Process Management section of Intelligent Enterprise today, I noticed a September 27, 2007 post by Sandy Kemsley titled “Forrester: Why BI, BPM and Rules Technologies Will Converge.” Sandy was part of a panel discussion at Forrester Research’s Technology Leadership Forum (Sept. 24-27) focused, in part, on the contents of a Forrester report issued to coincide with the event. I previously blogged about that report, titled “The Dynamic Business Applications Imperative,” by John Rymer and Connie Moore.

Decision Management at the Heart of Future Enterprise Applications, so Says Forrester Research

Respected technology prognosticators John Rymer and Connie Moore of Forrester Research just published a new paper titled, “The Dynamic Business Application Imperative” (September 24, 2007, For CIOs). Rymer and Moore envision a new generation of enterprise application that some IT organizations today are cobbling together in order to meet ever changing business, technical and marketplace requirements.

Customer focus with EDM

John Hagel, author of The Only Sustainable Edge (reviewed here), has a nice post on Tests for Customer Focused Companies. I liked his three "big" questions and any organization thinking about using a customer focus as a strategic weapon should...

Growing your business with decision management

A marketing focus today. More particularly a focus on marketing to existing customers prompted by three distinct posts. Firstly there was Growing Business the Old-Fashioned Way over on Customers Rock discussing how concentrating on existing customers can be very profitable....

Using EDM to improve marketing operations

I have been thinking about Marketing Operations (nicely described by Gary Katz here) and I saw a post on Why is marketing operations so important? on Unica's blog. It contained the great phrase: "What are the reasons for the growing...

Using EDM to meet CRM challenges and use what you know about your customers

Two articles in CIO magazine caught my eye this week. Firstly, Meridith Levinson wrote Getting to Know Them, an article about some award-winning systems. This was a great article and a couple of things occurred to me as I read...

Yahoo's senior marketer tells you to use EDM (kinda)

I was reading this interesting McKinsey report - Confronting proliferation ... in online media: An interview with Yahoo!’s senior marketer. In this report Cammie Dunaway, CMO for Yahoo, talks about how Yahoo is coping with the explosion of choices and...

Shameless Commerce: Calling the Sub-Continent

EDM software market is estimated to be about $ 20 billion worldwide and growing at 10-12 percent annually.

Live from EBRC - Applying business rules to gain competitive advantage

Blogging live from EBRC again - Applying Business Rules to Gain Competitive Advantage. A multi-channel retail case study by Qusai Sarraf, CEO of IVIS Group. Presentation is about Tesco. Qusai emphasized that competitive advantage is all about agility today -...

Customer service, websites and decision automation

I got a great example today of the value of automating decisions in a flexible way. A major retailer, that I know to be a user of business rules, had finally got some Nintendo Wiis in stock. Like many of...

Shameless commerce: Smart (Enough) Systems

As some of you know by now I have been working, with Neil Raden, on a new book. As the files shipped to the printers yesterday, I thought I would take the opportunity to shamelessly plug the book here on...

EDM and Customer Centricity

Suresh Vittal over at Forrester wrote a nice little piece this week - "Eight Marketing Technologies That Enable Customer Centricity" (subscription or purchase required). He does a nice job of discussing some of the challenges and identifying technology both for...

Not just cross-channel, customer-centric

I saw this interesting Q&A today over on Intelligent Enterprise - Crossing Channels: Q&A With Best Buy's Matt Smith. The Q&A covered how Best Buy is moving into cross-channel analysis and how it hopes to use this as the basis...

EDM, connected decisions and life-cycle marketing

Lisa Bradner of Forrester (who is part of Forrester's marketing blog team) wrote Realizing The Life-Cycle Marketing Vision back in March but Ian pointed it out to me last week. The summary of the document says: "In simple terms, life-cycle...

Live from InterACT: What's Next? The "Best Next Action"

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "What's Next? The "Best Next Action"" with Jeff Zabin, one of our precision marketing "gurus" and author of Precision...

Live from InterACT: Customer Centricity in Action: Best Buy

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Customer Centricity in Action: Best Buy" being presented by Fair Isaac and Best Buy jointly. Customer centricity has some...

Live from InterACT: Dial It Up! Workshop: Organic Growth

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Dial It Up! Workshop: Organic Growth" in the Retail track. Jeff and Mark presented on how the Dial It...

From data to decision: Transforming Marketing Data to Enable Decision Management

My colleague Kevin Haas gave this presentation at the Unica Marketing Innovation Summit recently. The session was called "Data to Decision: Transforming Marketing Data to Enable Decision Management" and described as follows: Leading organizations are focusing on managing the decisions...

Using EDM in the loyalty economy

John Gaffney over on 1:1 wrote this nice piece on CPG Loyalty rules a little while ago and it reminded me of previous posts on using EDM to create the corner store feel of days gone by. I also think...

Harnessing the Power of Enterprise Decision Management To Drive Retail Growth

The EDM approach allows retailers to address one or more drivers of profitable same-store sales growth.

What you need to know about Decision Services

A key tenet of Enterprise Decision Management is the automation of the operational decisions that drive your business. You need to identify operational decisions and automate them; you also need to separate them out from the rest of your applications...

"Blogging Live" from InterACT Lisbon: "How EDM Really Works"

"How EDM Really Works" at InterACT introduces the concepts of decision automation and predictive analytics.

EDM Looks Good On You

Enterprise Decision Management can support real-time in-store recommendations, even in unconventional circumstances such as at the cosmetics counter.

Muzak Controlled by Business Rules

Enterprise Decision Management can coordinate the delivery of targeted "on air" creative on a store-by-store basis to maximize its impact. It seems that POP Radio, Rite Aid, and Kmart could use that system today.

Extreme Personalization and Markets of 1

I presented this morning on "Extreme Personalization and Markets of 1" and put the slides up on Slideshare. Technorati Tags: analytics, business rules, customer centricity, customer experience, customer service, customer treatment, EDM, Enterprise Decision Management, predictive analytics, personalization

Google beware - Some e-tailers warn the backlash is spreading

Retail marketers can search for the best keyword bid price by applying the principles of Enterprise Decision Management.

Beat Google at Its Own Game: Apply Predictive Analytics for Keyword Bidding

Marketers using keyword bidding can dramatically increase the ROI of their marketing programs through EDM.

Some predictions for 2007

Towards the end of last year I asked various people to make some predictions for 2007. Here, in no particular order, is what they said. Interestingly pricing and customer-centricity both came up more than once. Bruce Richardson, Chief Research Officer...

New "Retail" Category Started in the EDM Blog

There are more than 500 retailers worldwide with revenues in excess of $1 billion. Their use of predictive analytics, business rules, and decision automation varies widely. Some of them - such as Best Buy - make extensive use of advanced...

Predictive Analytics: Aisle 3

(Posted by Guest Blogger, and ardent shopaholic, Ian Turvill.) It's that time of year again, when we're supposed to make predictions about what the New Year will bring us. And apparently, I'm not alone in that belief, since Susan Reda,...

One complaint about the Long Tail

Having reviewed "The Long Tail" and written a long piece about how decision management can help build the systems the Long Tail requires, now I have to register a complaint. In the book Chris talks about the limitations of physical...

Hits and Niches

"The era of one-size-fits-all is ending, and in its place is something new, a market of multitudes", so says Chris Anderson (who blogs at www.longtail.com) in his recent book "The Long Tail". The phrase "The Long Tail" comes from a...

The secret of capitalizing on customer insights

This great McKinsey piece finally made it to the top of my reading stack last night - Capitalizing on customer insights (subscription required). As I read through the paper's description of the challenges of using information effectively in the context...